Today's post looks inside The Apartment—not just any apartment, but the innovative showroom of e-commerce site The Line. I've been following the venture since first learning of it several weeks ago, peeping launch party pics and fervently reading their blog (although, it's so well done, I'd put it more on par with a magazine). Thanks to Lonny, I can finally see the finished space. The Apartment is luxe, eclectic, and much more inspiring than most storefronts. Like Joseph Altuzarra, "I would totally live here."
"The Apartment will be the place to find some of our favorite things in the intimate context of a home as well as to meet and learn more about the creators of quintessential things: their inspirations, ideas, processes, guiding traditions, and materials." - The Line