I wasn’t sure what to expect of the Who What Wear girls’ latest venture, Domaine. After all, there are so many home design/decorating and/or lifestyle websites, some of which I really, really love. Could this one light my fire??? Oh, yes it has! In addition to beautiful photography, Domaine offers something a little different – smart web design + a no-nonsense POV + the intangible. Or in their words: …a resource for aesthetic-minded, creatively intelligent design lovers looking for home decor inspiration and ideas. Yep, I'm sold.
Like other online mags, Domaine clues you in to the products featured within editorials and elsewhere. But unlike the others, this shopping aspect is front and center, even part of the site's tagline. Getting "the look" is part of Domaine's mantra and easy to do thanks to scrollable shopping lists at the end of each feature.