DC Design: West Elm Georgetown
Dear Friends: I attended the opening of West Elm’s Pop-Up in Georgetown with every intention of taking beautiful photos to show the world. However, my camera had a different plan. So, I hope my words, along with a few smartphone pics, adequately capture Williams-Sonoma’s latest experiment.
The space is noticeably small – approximately one third the size of the Tysons Corner location – making each product all the more memorable. I was immediately struck by the sophistication of the company’s latest collection. Leather, tufting, sheen, and shine… There’s a product for every personality. However, West Elm made some deliberate choices based on geography like a healthy dose of bed and bath for nearby Georgetown University students as well as globally-inspired accessories for DC’s diverse community.
Despite the lack of square footage, the shop makes room for a few special touches. For example, the Design Lab allows customers to see and touch fabric options for upholstered furniture. There are also limited edition pieces like glass and plaster artwork from India. The space is perfectly styled – showcasing an array of products in beautiful vignettes throughout.
Why call it an experiment? This is not only West Elm’s first pop up shop but also its first venture in the District since closing the massive 10th and G location. With a trial period of just 6-8 months, West Elm is testing the waters in hopes that Georgetown may become a permanent home.
West Elm Georgetown
3333 M Street NW
Washington, DC 20007
Image credit: The Interior Design Resource Agency, Sukio